Laura Jones

About the Project

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So, what are we doing out here on the road anyways!? I know this sounds like a clever ploy to quit my job, buy a van, and see the country with my dogs (and it is!), but it’s deeper than that too. Some might say that I hit a quarter-life crisis. I’d run into a wall professionally, personally and geographically and I wanted to instill a little adventure and a lot of inspiration into my life, and to share that with others. As fate should have it, I got involved with SUST, an organic clothing company based in San Francisco via a great mentor of mine who’s their new CEO. I worked with their team for a couple months and got a great behind-the-scenes peek into the movement for sustainability. I realized that these folks aren’t just running an apparel company, they’re involved in something bigger than that and they’re passionate and motivated and above all working hard to collaborate with others to promote this social revolution. I was sold.

Up to that point, I knew as much about sustainability as I had read on the back of the Clorox “green product” label in my bathroom and I wanted to get a better picture of the movement from a grassroots perspective. There are people out there like you and me who wake up every morning and work to change the way we live and behave, consume and interact with our social and natural environments. These people must have great stories, I want to hear them and I want to share them with you.

So, please, follow along! Share our site with your family and friends and please talk to me! I’d love to hear what you think, who you want to see interviewed and whether you can connect me with the Director of CSR at Walmart- because I’d love to chat with him or her!

Be conscious and be kind.

Laura Jones

  1. Really liked your article on how underappreciated water is in the U.S. and drougt in Kenya. Mexico and the SW U.S. are also getting hit hard by drought this year, so it is an issue even closer to home. I think the biggest gap separating so-called conventional and sustainable Ag today is lack of understanding and radical elements on both sides not relinquishing the spotlight. Great progress is being made in the middle but nobody is hearing about it. You should visit a corn farmer (our nation’s biggest crop) in Iowa or Illinois and find out how sustainable they have become. Let me know if you are interested and I will be happy to help.

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